growth · partnerships · revenue
John Osberg
VP of Partnerships, Brandlete · Head of Growth, MakeaCompany.ai
VP of Partnerships & Founding Member at Brandlete, Inc. and Head of Growth & Founding Member at MakeaCompany.ai. For 15+ years I've built the partnership and growth engines that move real revenue: $6.5M+ generated ($8.5M+ influenced), $1.5M+ in capital secured, and $1.5M+ raised for nonprofit causes across tech, sports, and startups. I turn relationships into pipeline, and pipeline into signed deals.
By the numbers
Experience
Co-founded an AI-enabled athlete development platform. Drive early-stage partnerships and pilots with clubs, coaches, and athletic organizations, and assembled the founding team.
Grew the active user base 9.8x in my first 6 weeks (12 to 117, +880%). Own the growth engine end to end: positioning, messaging, demand, and founder-led sales to signed customers. Build the GTM operating system and close strategic partnerships.
$325K+ in revenue outcomes and $775K in deal flow. Coached 40+ founders and executives, facilitated 150+ strategic introductions, raised $221K+ for nonprofits.
275% partner growth with 97% retention across 60+ accounts. $250K+ annually through sponsorships and multi-year partnerships with Michelob Ultra, Oakley, RLX, and more.
Built the client base 0 to 25+ enterprise and mid-market orgs. $3M+ in revenue across software and staffing, plus $500K in state economic development funding.
Landed DICK'S Sporting Goods, Golf Galaxy, Wegmans, and NYSGA, driving $3.5M+ across those relationships.
Partnerships built with
DICK'S Sporting Goods
Golf Galaxy
Wegmans
Michelob Ultra
Oakley
Ralph Lauren RLX
Tito's Handmade Vodka
Corebridge Financial
Sandals Resorts
Gallagher Insurance
National Fuel
Special Olympics
Gatorade
Audacy
Club Car
New York State Golf Association